Ariadne enables shopping centers to quantify all crucial KPIs, such as:
But most important of all, Ariadne enables Shopping Centers to identify personas.
This is achieved by monitoring preferred paths that people like to move inside a center. For example, this lady during her stay at the center combines stores that sell formal shoes, women's fashion, sports clothes, and beauty products. On the other hand, this gentleman prefers to combine stores related to underwear, formal shoes, pharmacy, and supplement stores.
In this way, the center always knows how to better serve their visitors, and most importantly how to place and fuse their retail stores.
Because Ariadne can identify personas, we enable you to dynamically select the content displayed on marketing signage, in real-time.
Also, Ariadne can measure the success of these advertisements in redirecting traffic and optimize them accordingly.
The shopping center can now benefit by up to a 500% increase in marketing-generated revenue since their marketing media is now utilized similarly to online digital media, where advertisements are sold based on impressions, and not the surface they occupy, as it is done today.
Enhance the shopping experience by providing visitors with intuitive indoor navigation. Help them find stores, restrooms, dining areas, and other amenities quickly and easily. Ariadne's indoor navigation solution offers real-time guidance and personalized recommendations, improving visitor satisfaction and encouraging longer stays.
Because the campaigns are better targeted, their conversion rate is increased from 3% before to 30% after using Ariadne.
This enables the center to invest in and execute their own campaigns, requesting visitors to join their newsletter.
The shopping center can now communicate with visitors both when they are in the mall and at home.
The shopping center can lease their marketing space to retailers who pay a subscription to communicate with visitors the moment they pass by their store.
Give tenants a consent-based marketing channel
The shopping center can communicate personalized campaigns to the visitors, even when they are at home.
This enables the center to generate referral revenue from online purchases.
Jul 2, 2026Retail Stores
What does Schrems II mean for retail analytics? How the CJEU transfer ruling affects footfall data, residency vs transfer, and why no-PII counting changes it.
Jul 2, 2026Retail Stores
Is people counting GDPR compliant? When footfall counts as personal data under GDPR, which methods avoid it, and how camera-free counting stays out of scope.
Jul 2, 2026Retail Stores
Do you need consent to count footfall? Why a no-PII method needs no consent banner, where consent still applies, and how camera-free counting stays clear.
Two questions, twenty minutes, a real walkthrough of your venue's footfall.
What to expect
Got a different question?
Anything that isn't a sales conversation. We'll route it to the right person and get back within one business day.