Visitor Marketing
Introduce Ariadne marketing campaigns
Ariadne connects your store data with your CRM system, enabling targeted marketing campaigns. Gain a comprehensive view of consumer behavior by integrating both online and in-store activities.
Hyper-local Marketing: Send dynamic, customized promotions based on visitors' current locations and past interests. Thanks to Ariadne's hyper-accurate localization, you can target an individual visitor, the moment they are located next to the product of your choice.
Real-Time Recommendations
Deliver real-time, personalized recommendations to visitors in key areas of your store. Ariadne enables you to profile visitors based on the areas they like to combine inside your store and appropriately target them with a personalized campaign.
Post-Visit Customer Service
Enhance post-visit customer experience with exclusive deals and promotions to drive higher returns. Ariadne provides a complete CRM tool that enables you to identify: (a) who of your loyal visitors are currently in the building (b) which areas they prefer to visit (c) what communication material they appreciate to receive and (d) when is the best moment to communicate with them.
How It Works
Opt-in
Obtaining consent in compliancy to privacy regulations. With Ariadne, you can rest assured that privacy compliance is seamlessly managed. Ariadne facilitates fully autonomous opt-in processes for visitors through various methods such as Wi-Fi, QR codes, and NFC. This process is designed to be user-friendly and ensures full compliance with major privacy laws, including the General Data Protection Regulation (GDPR), the California Privacy Rights Act (CPRA), and the Personal Information Protection and Electronic Documents Act (PIPEDA), among others. By leveraging Ariadne's advanced technology, businesses can effortlessly secure visitor consent without the need for manual intervention
Opt-in Analytics
With Opt-In Analytics, you can instantly access user personalized profiles integrated seamlessly into your preferred CRM system. This feature provides detailed insights into the preferences and behaviors of your visitors, including the specific areas they like to visit within your building. By leveraging Opt-Ina Analytics, businesses gain the ability to create a more tailored and engaging experience for their visitors.
Effortless Visitor Communication
Don't have a CRM? No problem. Ariadne offers a user-friendly interface that allows you to seamlessly connect and communicate with your visitors.
With Ariadne's intuitive communication tools, you can reach out to your visitors easily and effectively, even without a traditional Customer Relationship Management (CRM) system. This interface is designed to facilitate smooth and direct interaction, ensuring you can engage with your audience without the need for complex software.
Dynamic Location-Based Notifications
Maximize your engagement with customers by leveraging location-based notifications. Ariadne enables you to notify customers of promotions and offers based on their location behavior, including visit frequency, nearby locations, and dwell time. These notifications can be delivered through various channels such as SMS, push notifications, email, or social media.
Effective Post-Visit Campaigns
Just because your visitors have left the building doesn't mean you lose the opportunity to connect with them. With Ariadne, you can continue to engage and target them with personalized information, driving revenue from their online purchases even after their visit. Ariadne's post-visit campaigns allow you to maintain a strong relationship with your visitors by sending tailored messages and offers based on their in-store behavior.
Whether they made a purchase, browsed specific sections, or showed interest in certain products, you can use this data to create highly relevant follow-up campaigns. These personalized campaigns can include product recommendations, special discounts, or reminders about items they showed interest in. By reaching out through channels such as email, SMS, or social media, you can encourage repeat purchases and keep your brand top-of-mind.
IDENTIFY
target visitor marketing
SEE
additional revenue channel
UNDERSTAND
no infrastructure needed
