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About Ariadne

Inspired by the myth of Ariadne, we serve as the guiding thread through the intricate labyrinth of location data. We illuminate hidden pathways, helping you discover clarity and chart your course toward success.

Our Mission

Ariadne’s mission is to empower physical spaces with privacy-first data insights, transforming anonymous signals into actionable intelligence that drives smarter operations and enhanced experiences.

Our Story

Guiding Innovation

With our CEO, Dr. Georgios Pipelidis, and our CTO, Nikos Tsiamitros, we embarked on a bold journey to bring the power of online analytics to the physical world.

Pre-2016
2016

The First Thread

Ariadne made its debut by winning the Best Mobility Application Award at MICC, a prestigious German mobility competition. Competing among top Bavarian university teams, Ariadne secured second place and a €12,000 prize for its innovative approach to connected mobility.

Charting the Labyrinth

We advanced our indoor positioning technology and prepared to enter the global stage of innovation, culminating in our participation in IPIN 2018’s competitive field.

2017
2018

Victory in Precision

Ariadne earned the Precise Positioning Award at IPIN 2018, outperforming giants like Google, IBM, Samsung, Cisco, and Sony. The award recognized the most accurate indoor localization solution in a real-world.

Illuminating the Path

In partnership with Ferrovial, Ariadne received a research grant to deploy advanced crowd analytics at Glasgow Airport, marking our breakthrough in passenger analytics.

2018
2019

Forging Our Destiny

Major contracts, including a landmark deal with Deutsche Bahn, accelerated our growth and led to our incorporation as a UG (Unternehmergesellschaft), reinforcing our digital transformation mission.

Weaving Innovation

Pre-seed funding from Sasya Terra and the European Innovation Fund fueled our early expansion and technological development.

2020
2021

Unraveling New Horizons

A successful Seed Round, led by Marathon Venture Capital, marked a pivotal expansion phase and our transition into a GmbH, reflecting our evolving market presence.

Sensor Odyssey

Ariadne's impact grew as we installed over 1,000 sensors in prominent locations such as San Diego Airport, IKEA, Chicago RTA, and MediaMarkt, showcasing widespread adoption.

2022
2023

Navigating Expansion

We closed our Series A funding round, led by Marathon VC with participation from Lamda Development, Cloud 9, Latsco, and EMFT, further accelerating our global growth.

Ariadne Ascends

Today, Ariadne is deployed in over 800 locations worldwide. International retailers, property management companies, airports, and cities have embraced our solution, reaffirming our leadership in bridging digital analytics with the physical realm.

2024

Our Solutions

People Counting

People Counting

Measure the success of initiatives to attract customers such as shop window changes, and double down on those that work.

Indoor Navigation

Indoor Navigation

Guide people to your store with real-time navigation, without the need for an app.

Visitor Marketing

Visitor Marketing

Contact customers at just the right time, when they are in the area or in the store, with offers and promotions that are truly relevant to them.

Employee Scheduling

Employee Scheduling

Predict overall and per-area visitation, and automatically generate an employee schedule that perfectly matches employee availability to visitor numbers.

What our customers say

Glasgow Logo

Ariadne surveyors' real-time wait time notifications helped Glasgow Airport reduce passenger complaints, increase time spent in retail areas, and boost revenue

Gordon Bain

Gordon Bain

Group Head of Project Delivery, Glasgow

Praktiker Logo

Ariadne has revolutionized our business strategy by providing real-time data on footfall and dwell time, revealing crucial insights into customer movements and interests across our 16 stores.

Dimitris Galanis

Dimitris Galanis

Managing Director, Praktiker

Ö-Center Logo

When they said: We are the Google Analytics of the physical world, they were not kidding!

Thomas Grabert

Thomas Grabert

Managing Director, Ö-Center

SanDiego Airport Logo

A truly plug-n-play solution! I did the installation myself!.

Gina Jacobs

Gina Jacobs

Manager, SanDiego Airport

Weko Logo

We recorded the ROI already in the first month with a 40% increase in product revenue!

Rainer Latzlsperger

Rainer Latzlsperger

Executive Board, Weko

Glasgow Logo

Ariadne surveyors' real-time wait time notifications helped Glasgow Airport reduce passenger complaints, increase time spent in retail areas, and boost revenue

Gordon Bain

Gordon Bain

Group Head of Project Delivery, Glasgow

Praktiker Logo

Ariadne has revolutionized our business strategy by providing real-time data on footfall and dwell time, revealing crucial insights into customer movements and interests across our 16 stores.

Dimitris Galanis

Dimitris Galanis

Managing Director, Praktiker

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