About Us
Our Story
During the 2010s, two mega-trends combined to transform business: The rapid shift to online sales and the digitalization of Sales and Marketing. An unprecedented amount of customer behavior data became available to commercial teams, fundamentally reinventing their operation.
And yet, even today, 80% of commerce still takes place offline.
So we set ourselves a challenge: Can we enable bricks-and-mortar companies to transform their business, through the same data and analytics that online businesses now take for granted? Can we also empower offline businesses to interact with their customers at the right moment at the right time, on- and off-line?
We asked ourselves what this would mean in practice:
Track and visualize customer behavior: What are the main trajectories customers follow? Where do they spend most of their time?
Understand the drivers of sales: What is the optimal number of employees to service customers in every area? Are the marketing campaigns we are running attracting the right people? Does the new store window increase our turn-in rate?
Take action: Promotional messages to nearby customers; indoor navigation to help them find their way; new product placement to drive cross sales
It was a tall order - and we weren't even sure it could be done – but with a combined team of technology PhDs and retail practitioners, we embarked on a journey to bring the power of online to the physical world.
Five years on, we couldn't be more proud of how close we are to realizing, and in some ways exceeding, this vision. International retailers and property management companies in 22 countries, such as Praktiker, Public, Intersport and CBRE, rely on our solution to optimize their operations. At the same time, it turned out that airports (e.g. San Diego, Munich) and cities (e.g. Waldkirchen, Fellbach) also need a deeper understanding of their visitor behavior, and have already embraced Ariadne’s solution for them.
Today, the opportunity for any business with a physical presence is immense. Join us to accelerate your digital transformation journey.
P.S. What's with the name? Well, Ariadne was a mythical princess who had a a pretty smart idea on how to solve indoor navigation. Read her story and see if you can spot the connection.
What we do
People Counting
Measure the success of initiatives to attract customers such as shop window changes, and double down on those that work.
Indoor Navigation
Guide people to your store with real time navigation, without the need for an app.
Visitor Marketing
Contact customers at just the right time, when they are in the area or in the store, with offers and promotions that are truly relevant to them.
Employee Scheduling
Predict the overall and per area visitation, and automatically generate an employee schedule that perfectly matches employee availability to visitor numbers.
What our customers say
" Ariadne has revolutionized our business strategy by providing real-time data on footfall and dwell time, revealing crucial insights into customer movements and interests across our 16 stores. "
Dimitris Galanis
Managing Director, Praktiker
" When they said: We are the Google Analytics of the physical world, they were not kidding! "
Thomas Grabert
Managing Director, Ö-Center
" A truly plug-n-play solution! I did the installation myself!. "
Gina Jacobs
Manager, SanDiego Airport
" We recorded the ROI already in the first month with a 40% increase in product revenue! "
Rainer Latzlsperger
Executive Board, Weko
" Ariadne surveyors' real-time wait time notifications helped Glasgow Airport reduce passenger complaints, increase time spent in retail areas, and boost revenue "
Gordon Bain
Group Head of Project Delivery, Glasgow
Where is Ariadne currently deployed
Trusted by customers in airports, shopping centers, retails, and smart cities around the world,
deployed over
1,234,567
sq ft
counted
8,765,432
signals
with
12,345
devices