About Ariadne
Ariadne's mission is to bring the power of online data and analytics to offline businesses by specializing in location data and crowd analytics. Our patented state-of-the-art GDPR-compliant AI system senses anonymous signals from smartphones, enabling an accurate assessment of people flow and real-time information. Today, we work with international retailers, airports, and cities, offering innovative solutions that span people counting, indoor navigation, visitor marketing, employee scheduling, etc. By providing actionable insights into visitor trajectories, heatmaps, flow patterns, dwell time, and omni-channel marketing via opt-in, we empower both the private and public sectors to optimize operations and enhance customer experiences.
Our Story
Digital Dawn
In the 2010s, a digital revolution reshaped business. The surge in online sales and digital marketing unleashed a tidal wave of customer data, transforming commercial operations.
The Offline Anchor
Yet, despite this digital surge, an impressive 80% of commerce still thrives offline, underscoring the enduring power of face-to-face customer interactions.
Empowering Transformation
Our challenge became clear: empower brick-and-mortar businesses with data-driven insights, enabling them to engage customers in real time and thrive in a hybrid marketplace.
We asked ourselves what this would mean in practice
Track and visualize customer behavior
What are the main trajectories customers follow? Where do they spend most of their time?
Understand the drivers of sales
What is the optimal number of employees to service customers in every area? Are the marketing campaigns we are running attracting the right people? Does the new store window increase our turn-in rate?
Take action
Promotional messages to nearby customers, indoor navigation to help them find their way and new product placement to drive cross sales.
Ariadne's Thread: Guiding Innovation
It was a tall order and we weren't even sure it could be done. But with a combined team of technology enthusiasts headed by our CEO, Dr.Georgios Pipelidis and our CTO, Nikos Tsiamitros, we embarked on a journey to bring the power of online analytics to the physical world.
The Journey: From Digital Dawn to Transformation
Five years on, we couldn't be more proud of how close we are to realizing, and in some ways exceeding, this vision. International retailers and property management companies in 28 countries, such as Praktiker, Public, Intersport, and CBRE, rely on our solution to optimize their operations. At the same time, airports (e.g., San Diego, Munich) and cities (e.g., Waldkirchen, Fellbach) have embraced Ariadne's solution to gain a deeper understanding of visitor behavior.
From Vision to Reality: Navigating the Digital Frontier
Today, the opportunity for any business with a physical presence is immense. Join us to accelerate your digital transformation journey.
What's with the name Ariadne?
Ariadne was a mythical princess who had a pretty smart idea on how to solve indoor navigation. Read her story and see if you can spot the connection.
Our Solutions
People Counting
Measure the success of initiatives to attract customers such as shop window changes, and double down on those that work.
Indoor Navigation
Guide people to your store with real-time navigation, without the need for an app.
Visitor Marketing
Contact customers at just the right time, when they are in the area or in the store, with offers and promotions that are truly relevant to them.
Employee Scheduling
Predict overall and per-area visitation, and automatically generate an employee schedule that perfectly matches employee availability to visitor numbers.
Our Team
Dr. Georgios Pipelidis
CEO & Co-founder
Nikos Tsiamitros
CTO & Co-founder
Sebastian Deppe
VP Sales DACH
Jonathan Tavernari
Senior Sales Executive
Ted Polykandriotis
VP Sales Greece
Philip Tomlin
Sales Director UK
Umut Bagceli
Business Development Manager
Francesco Vasta
Global Key Account Manager
Max Dorfmeister
Key Account Manager DACH
Sean Sahai
Key Account Manager APAC
What our customers say
“Ariadne has revolutionized our business strategy by providing real-time data on footfall and dwell time, revealing crucial insights into customer movements and interests across our 16 stores.”
Dimitris Galanis
Managing Director, Praktiker
“When they said: We are the Google Analytics of the physical world, they were not kidding!”
Thomas Grabert
Managing Director, Ö-Center
“A truly plug-n-play solution! I did the installation myself!.”
Gina Jacobs
Manager, SanDiego Airport
“We recorded the ROI already in the first month with a 40% increase in product revenue!”
Rainer Latzlsperger
Executive Board, Weko
“Ariadne surveyors' real-time wait time notifications helped Glasgow Airport reduce passenger complaints, increase time spent in retail areas, and boost revenue”
Gordon Bain
Group Head of Project Delivery, Glasgow