Airports
Decrease queue times at the security area
Queuing at security
Using its state-of-the-art Al technology, Ariadne helps you precisely quantify the number of passengers entering the security area, the time they stay there, their immediate previous and next visited areas, and the duration of transitions between these areas. Ariadne's real-time analytics and unparalleled accuracy enable you to communicate this data to your passengers through various approaches, such as:
DISPLAYING QUEUE TIMES
on interactive screens to inform passengers of expected wait times
ALERTING EMPLOYEES
when queue times exceed acceptable levels, allowing them to decide on opening additional security terminals
RE-ROUTING PASSENGERS
to alternative routes with shorter queue times
Increase dwell time at commercial area
Dwelling at commercial
Due to Ariadne's bidirectional nature of data, we can actively support airports in increasing dwell times in several ways. This encourages passengers to spend more time in engaging areas such as the commercial zone, enhancing their overall experience and improving the airport's net promoter score. Additionally, it boosts concessionaires' opportunities to sell products, thereby increasing the airport's non-aeronautical revenue.
Ariadne enables Airports to increase dwell times using the following methods
DISCOVERABLE AREAS WITH STATE-OF-THE-ART NAVIGATION
Ariadne Navigation does not require passengers to install an application, resulting in 20Oxa higher usage than conventional navigation apps
LINK COMMUNICATION WITH PASSENGERS
by pushing them geo-fenced related topic. For example, when a loyal passenger is passing through a coffee shop, you may wish to invite the passenger toa purchase a coffee, which directly affects the revenue of the coffee shop, and as a result, it increases the shared revenue for the Airports.
QUANTIFYING THE IMPACT OF PHYSICAL ADVERTISING
Ariadne helps redirect traffic toa specific areas or increase the time spent in certain zones. This capability enhances the airport's marketing income by enabling more targeted marketing campaigns
Why increasing dwell time is necessary
After precisely quantifying queue time, dwell time, and waiting time at the gate for an entire year at Glasgow Airport, and comparing this data to sales data, a distinct pattern emerged. The less time passengers spend at security and the gate, and the more time they spend in the commercial area, the more the airport exponentially increases its non-aeronautical income
