The Challenge
Gratis runs hundreds of stores across Turkey. At that scale, questions like how many visitors each store really gets, whether staffing matches demand, and why two similar stores convert differently cannot be answered store by store. They need one measurement system.
The Solution
Gratis started with a 20-store pilot in early 2025, mostly in Istanbul. Ariadne combined device-free visitor measurement over the stores' existing WiFi infrastructure with Time-of-Flight entrance counting, sales-data integration, and opt-in employee presence, building a complete funnel from passersby to purchase. In 2026 the rollout went chain-wide, with well over a hundred stores connected and further waves planned.
The Impact
The pilot tied staffing to sales: stores can see whether assistance is available at the moments that decide a purchase, and where queues cost conversion. Across seven key departments, assisted shoppers were two to five times more likely to buy, and AI-supported scheduling halved the peak visitors-per-employee ratio without adding labor hours.
