What is your store really worth?
Answer a dozen quick questions and Ariadne models your store's full profit story: conversion, revenue, staffing, and the levers that grow it. Benchmarked against 15 store categories.
How this calculator works
The calculator models your store's year from about a dozen inputs. It starts from how many people can reach you (your catchment and neighborhood type), estimates annual visitors against the benchmark for your store category, then applies category-anchored conversion, basket size and pricing to reach revenue. Costs come in three blocks: cost of goods from your margin answer, payroll from your headcount and wage, and a benchmark share for rent, utilities, marketing and admin.
Every constant is sourced. The 15 store categories and 7 neighborhood types carry ranges from NRF, ICSC, FMI, Deloitte, Bain, NYU Stern and category-specific studies, and the ribbons you see while answering quote the same ranges the model uses. A store that answers with category-typical values reproduces its category's published benchmarks by construction.
The estimate's biggest uncertainty is traffic: without a counter, visitors are modeled, not measured. That is the gap Ariadne's privacy-first people counting closes, and the report tells you exactly which of its numbers live inside that uncertainty.
Frequently asked questions
Where do the benchmarks come from?
Every range in the model carries a named source: industry studies from NRF, ICSC, FMI, Deloitte, Bain, NYU Stern, TruRating, ShopperTrak and category-specific reports, plus Ariadne's own operator panel for metrics like assist rate and visitors per employee. Benchmarks are maintained per store category (15 categories) and per neighborhood type (7 types).
Is the profit number my real P&L?
It is a modeled estimate, not your accounts. The model subtracts cost of goods, payroll, and a benchmark-derived share of revenue for rent, utilities, marketing and admin based on your store category. A store that answers with category-typical values lands on its category's published net margin. Your actual leases, local wages and one-off costs will move the real number.
Do I need to sign up to use it?
No. The calculator is free, runs in your browser, and asks for no contact details. Your answers stay on your device so you can come back and continue. An email is only needed if you choose to have the report sent to you.
How would Ariadne replace these estimates with real numbers?
The biggest unknown in any modeled scenario is traffic. Ariadne's people counting measures your actual visitors, dwell time and queues, so the same report runs on live data instead of benchmarks. That is also why the report flags which inputs are modeled versus measured.
Talk to us
Two questions, twenty minutes, a real walkthrough of your venue's footfall.
What to expect
- 20-minute screen share, walked through on your venue map
- Live walkthrough of Hybrid Fusion sensor outputs
- Where Ariadne fits, and where it doesn't
Got a different question?
Send us a message
Anything that isn't a sales conversation. We'll route it to the right person and get back within one business day.