Unlocking Hidden Revenue: The Impact of Shopping Cart Availability

The Challenge

A furniture retailer suspected that low shopping cart availability was impacting sales. However, they lacked concrete data to quantify the problem and justify potential solutions.

The Solution: Ariadne's In-Store Analytics

Ariadne implemented a system to track shopping cart availability in real-time. By correlating this data with sales figures, they were able to:

• Identify the direct impact of cart availability on sales: Discover a 46% increase in purchase probability when carts were available
• Quantify the revenue loss due to low cart availability: Uncover a potential annual loss of €500k per store
• Implement an alert system to notify staff: Prompt employees to replenish carts when availability dropped below a threshold

The Results

• Increased awareness of the issue: Concrete data highlighted the problem's significance
• Improved cart availability: The alert system encouraged staff to keep carts accessible to customers
• Potential for significant revenue recovery: Addressing the issue could lead to substantial sales increases

Key Takeaways

• Data-driven insights can uncover hidden revenue opportunities: Ariadne's analytics revealed a previously unknown problem
• Small operational changes can have a big impact: Improving cart availability can significantly boost sales
• Technology can enable proactive problem-solving: Real-time alerts empower staff to address issues promptly