Twenty minutes at the Basecamp demo kiosk, booked before November 10 so we can reserve a meeting room. Bring one number in your estate you do not trust: a conversion rate built on transactions alone, an occupancy figure from a badge system, or footfall a deck claims that nobody measured.
Basecamp registration is free through Microsoft for Startups and does not require a Microsoft Ignite pass. Official registration
Pick a time at the show
On the stand
Everything on the stand is shipping today. Nothing is a roadmap slide.
Time-of-Flight depth sensing counts everyone entering, capturing geometry rather than images. Patented phone signal sensing follows movement through the interior, reading the signals a phone emits even in airplane mode. Both feeds stream to Ariadne, where Hybrid Fusion combines them into one trajectory per visit. No MAC address, no device ID, no biometric data, no video.
How many people entered through each entrance, which zones and floors they visited, how long they stayed, and how traffic moves between areas. The same counts drive store conversion, queue and staffing decisions in retail, terminal operations at airports, and occupancy reporting for offices and campuses.
Ask the dashboard a question in a sentence instead of building a report. It answers from the visit data your own sensors produced, and the counts feed Power BI, Azure Synapse and Azure Digital Twins through the Microsoft Azure integration.
Already deployed
WEKO ran Ariadne's people flow analytics across its stores and measured 20% traffic growth and a 40% sales lift. Watsons lifted traffic 20% in one week with cross-promotional campaigns built on the same counts. Glasgow Airport turned passenger flow insight into £54,000 of additional daily non-aeronautical revenue. Every number here was published by the operator, not projected by us.
Your floor plan on the table: where sensors would go, what they would report there (entrance counts, zone traffic, dwell, queues, movement between areas), and what they would not. If you already run counters or buy footfall data, bring last quarter's numbers and we will talk about where they come from and why they disagree with what the business reports.
Ariadne measures this with Hybrid Fusion, its patented camera-free method. Time-of-Flight depth sensing counts every visitor at the entrances, capturing geometry rather than images, while patented phone signal sensing follows movement through the interior, detecting the signals a phone emits even in airplane mode, and tracks that movement to about one-metre precision. The sensor streams both feeds to Ariadne, where Hybrid Fusion combines them into one trajectory per visit and computes counts, dwell, and paths. The streams carry no identifier: no MAC address, no device ID, no biometric data, and no camera is involved. Identifiers are stored only when a visitor explicitly opts in, which keeps the method GDPR-friendly and outside biometric territory.
Nothing personal is captured at the sensor: no face, no demographic inference, no identifier. There is nothing to anonymise after the fact, and nothing for GDPR's biometric provisions or US state privacy laws to attach to, which is a structural answer rather than a compliance project. For a multi-site estate, that is one data protection assessment that reads the same in every country the sites sit in.
The measurement itself, the accuracy figures, and the comparison against camera-based counters live on the people counting page.
Before the show
At the Microsoft for Startups Innovation Basecamp demo kiosks on Yerba Buena Lane, one block from Moscone Center, on Tuesday November 17 (8am to 7pm) and Wednesday November 18 (8am to 5pm). Book a slot above and we will reserve a meeting room; walk-ups work too whenever the kiosk is staffed.
No. Basecamp is a separate startup destination that runs alongside Ignite, and Ignite badges are not required to attend. Registration is free through the Microsoft for Startups link above.
No. Ariadne counts with Hybrid Fusion: Time-of-Flight depth sensing plus patented phone signal sensing, never cameras. Time-of-Flight captures geometry rather than images, and signal sensing captures no MAC address by default, so the measurement involves no video, no faces, and no biometric data.
Entrance counts, zone-by-zone traffic, dwell time, queue length, and how visitors move between areas and floors. Retailers use the feed for conversion and staffing, airports for queue and terminal operations, and owners of offices and campuses for occupancy by area.
Yes. Ariadne has an open API and a Microsoft Azure integration, so the counts can land in Power BI, Azure Synapse or Azure Digital Twins, and alerts can reach Microsoft Teams. Bring the list of systems and we will tell you which ones we have already connected to.
Yes. The same booking link works for a remote call, and the conversation is the same one: your site, one measurement you do not trust, and what our sensors would report there.
Diaries at a show fill from the outside in. Booking now gets you a time that suits your agenda rather than whatever is left on the last day.