The Challenge
Clece OOH runs digital advertising screens in Madrid's Plaza de Castilla, Avenida de América, and Príncipe Pío transport interchanges and wanted to know how the audience moves in front of them.
The Solution
Through Appcelerate, Ariadne has measured the passing audience around the screens in all three interchanges since 2023, with sensors placed at the screen locations on each level and no cameras.
The Impact
Clece OOH can see how the audience moves in front of its large-format digital screens, interchange by interchange.
