NRF Big Show: A Case Study in Event Engagement with Ariadne’s Marketing Tools

Case Study Overview

Ariadne’s marketing tools have been at the forefront of driving event engagement through smart visitor management, data analytics, and real-time interaction.

The Challenge

Engaging event visitors has always been a challenge. At the NRF Big Show, businesses struggled to convert visitors into meaningful leads and track their engagement throughout the event.

The Ariadne Solution

Ariadne’s tool provided a seamless visitor management solution using QR codes, which enabled easy tracking and engagement. Real-time data allowed for personalized interactions, driving more interest in booths.

The Results

The solution led to 1,900 total visitors, with a 46.3% click-through rate on post-event campaigns, significantly increasing lead conversion for exhibitors.