Electronics Store: A Case Study in Foot Traffic Growth through Targeted Promotions

Introduction:

Ariadne’s marketing tools helped increase foot traffic by 30% in electronics stores during a high-profile event. This case study highlights the success of using real-time data and personalized promotions.

Challenge:

Retailers needed a strategy to attract customers during a Taylor Swift concert in Singapore.

Strategy:

Ariadne’s SMS campaign targeted concert-goers, promoting an Ultra Light Neck Fan and leveraging real-time shopper data.