The Challenge
On event days, tens of thousands of fans move through Thrive City, the public plaza around Chase Center, before a single gate opens. The Warriors wanted to know how fans arrive, which zones and sponsor activations they actually engage with, and how long they stay, without cameras and without asking anyone to install an app.
The Solution
For the Laver Cup in September 2025, Ariadne measured the fan zones and entrances around Chase Center, combining the venue's existing WiFi access points with Ariadne surveyors and Time-of-Flight entrance counters. Dashboards showed daily and hourly load, dwell times, and movement between zones for every event day.
The Impact
The event report gave the venue team entrance splits, arrival curves per day, and engagement profiles per sponsor activation: evidence for gate staffing and for where activations earn their placement. Two-thirds of fans appeared first at a single east fan zone, and the busiest day ran 32% ahead of the day before. Following the pilot, the collaboration is expanding inside the arena itself in 2026.
