The Challenge
Bremerhaven's visitor life plays out between the shopping streets around Bürgermeister-Smidt-Strasse and the Havenwelten waterfront with its museums and attractions. Erlebnis Bremerhaven, the city's tourism and marketing company, wanted one continuous picture of both.
The Solution
Since September 2025, Ariadne has measured 20 locations across the pedestrian zone, the surroundings of the Columbus Shopping Center, and the harbor quarter, including the accesses to the German Emigration Center, the Klimahaus, and the maritime museum. The network has since grown past 40 measuring points, delivering visitor counts, dwell times, and walking paths with monthly reports.
The Impact
Instead of one-off counts, the tourism team now sees continuously how events and seasons move visitors between the waterfront and the shopping streets, and can plan marketing and events against real numbers.
