Ariadne Analytics

Echtzeitanalyse

Gesamt - Personenzählung

Grundlegende Analysen - Verweildauer

Anzahl der Personen nach besuchten Gebieten

Erweiterte Analysen - Heatmap

Heatmap

Heatmap (3D)

Advanced Analytics - Produkterfolg

Kunden/Bereich nach Verweildauer

Kunden - Verweildauer - Fläche

Erweiterte Analyse - Übergänge

Übersicht der Übergänge

Übergang der Personenzahl

And when it comes to visualizing the differences between areas, you have the freedom to choose the method that works best for you. The legend will guide you in interpreting the values on the map, giving you the knowledge you need to make informed decisions based on your data.

Visitor Trajectories

The visitor trajectories, also visualized in the following video, enables you to monitor the flow of visitors, or your visitor’s trajectories. This can provide several benefits, including:

Improving Customer Experience: By understanding how customers move through the store, you can optimize the layout and design to improve the customer experience. For example, if a certain area of the store is often congested, the layout can be adjusted to reduce traffic and improve the flow of customers.

Increasing sales: By analysing visitor trajectories, you can identify popular areas of the store and optimize product placement to increase sales. For example, if a certain product category is frequently visited but not frequently purchased, you can adjust product placement or pricing to encourage sales.

Reducing operational costs: By identifying areas of the store that are underutilized, you can adjust staffing levels and optimize operations to reduce costs.

Optimizing marketing and promotions: By analysing visitor behaviour, you can tailor marketing and promotional campaigns to specific areas of the store or specific customer segments, increasing the effectiveness of these efforts.