How Ariadne’s Technology Works
The Process of Capturing Signals
Process
- Principle: Every shopper carries a smartphone that emits unique signals.
- Ariadne's Approach: Devices are strategically positioned to detect these signals seamlessly, even in airplane mode, and without shopper opt-in.
- Signal Processing and Data Capture: Sophisticated algorithms identify and capture signals, ensuring data privacy and GDPR compliance.
- Data Integrity: All data is anonymized to maintain user privacy.
Application
- Accurate Distance Measurement: Determine distances to signals within 30cm accuracy.
- Real-Time Location Tracking: Compute exact shopper locations within the store environment.
- Outcome: Visualize real-time shopper flows and density maps.
Innovative Approach
- Our technology is independent of apps, Wi-Fi, beacons, or cameras, ensuring uninterrupted data collection and analysis.
- It solves legacy challenges: no over/under counting, no miscounting of carts or trolleys, and self-installation advantages—delivering truly accurate shopper insights.
Bi-directional and Unique Technology
- Precise Measurement: Quantify dwell time and identify visitor group sizes by linking phones appearing and disappearing together.
- Optimal Scheduling: Generate the optimal employee schedule to boost conversion rates.
- Maximizing Benefits: Push notifications target in-store visitors, driving conversions while optimizing marketing spend.
Understanding Shopper Behavior
- Data-Driven Insights: Analyze shopper movement and dwell time to reveal popular paths and traffic flows.
- Application of Insights: Use these insights to enhance layouts, improve customer experiences, and boost sales.
Privacy and Compliance
- Commitment to Privacy: Ariadne ensures full GDPR compliance with anonymized data collection, keeping personal information safe.
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