Shopping Centers
Ariadne enables shopping centers to recoup 20% to 35% of the revenue lost to E-commerce in 5 steps!
Ariadne enables shopping centers to quantify all crucial KPIs, such as:
- Passerby: The number of people that pass by every store
- Footfall: The number of people who enter the stores
- Return rate: How often people return to the shopping Center
Identify Personas
But most important of all, Ariadne enables Shopping Centers to identify personas.
This is achieved by monitoring preferred paths that people like to move inside a center. For example, this lady during her stay at the center combines stores that sell formal shoes, women's fashion, sports clothes, and beauty products. On the other hand, this gentleman prefers to combine stores related to underwear, formal shoes, pharmacy, and supplement stores.
In this way, the center always knows how to better serve their visitors, and most importantly how to place and fuse their retail stores.
Ultimate visual merchandising utilization
Because Ariadne can identify personas, we enable you to dynamically select the content displayed on marketing signage, in real-time.
Also, Ariadne can measure the success of these advertisements in redirecting traffic and optimize them accordingly.
The shopping center can now benefit by up to a 500% increase in marketing-generated revenue since their marketing media is now utilized similarly to online digital media, where advertisements are sold based on impressions, and not the surface they occupy, as it is done today.
Indoor Navigation
Enhance the shopping experience by providing visitors with intuitive indoor navigation. Help them find stores, restrooms, dining areas, and other amenities quickly and easily. Ariadne's indoor navigation solution offers real-time guidance and personalized recommendations, improving visitor satisfaction and encouraging longer stays.
Real-Time Visitor Marketing
Because the campaigns are better targeted, their conversion rate is increased from 3% before to 30% after using Ariadne.
This enables the center to invest in and execute their own campaigns, requesting visitors to join their newsletter.
The shopping center can now communicate with visitors both when they are in the mall and at home.
The shopping center can lease their marketing space to retailers who pay a subscription to communicate with visitors the moment they pass by their store.
Give tenants a consent-based marketing channel
Visitor Newsletter Marketing
The shopping center can communicate personalized campaigns to the visitors, even when they are at home.
This enables the center to generate referral revenue from online purchases.
FAQ
Shopping center analytics questions
Can we measure footfall per tenant, not just at the mall entrances?
Yes. Zones map to individual stores as well as common areas, so you see visits, capture rate, and dwell per tenant alongside mall-wide traffic. Tenant insights and occupancy reporting are part of the platform.
Can footfall data verify the ad inventory we sell?
Yes. Ariadne quantifies how many devices were in range of each screen or ad location, hour by hour, so inventory is sold on measured impressions instead of estimates. That turns advertising space from an assumption into an audited product.
How do we attribute a footfall lift to an event?
Events monitoring is built in: compare traffic, dwell, and area transitions on event days against your baseline to see what the event actually moved, and whether it lifted the whole center or just relocated existing visitors.
Can anchor tenants and small tenants be benchmarked fairly?
Capture rate makes them comparable: instead of raw visits, each storefront is measured by the share of passing traffic it converts into entries. A corner boutique and an anchor tenant can then be read on the same scale.
What does Ariadne measure in common areas?
Flow between wings and floors, dwell in food courts and seating areas, and the routes visitors take through the center. Indoor navigation can run for visitors on the same deployment to guide them to stores and services.
Is visitor-level marketing possible in a shopping center?
Only after opt-in. Visitor marketing activates when someone opts in through Wi-Fi, QR, or NFC; until then the platform holds no identifier for them. The center gets aggregate analytics for everyone and direct engagement only for visitors who chose it.
Latest Resources
Talk to us
Two questions, twenty minutes, a real walkthrough of your venue's footfall.
What to expect
- 20-minute screen share, walked through on your venue map
- Live walkthrough of Hybrid Fusion sensor outputs
- Where Ariadne fits, and where it doesn't
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